Nike Partners With Roblox To Make Scintillating Entry Into The Metaverse With Nikeland — A 3D Digital World — Digitally Cool
Nike has partnered up with Roblox to create a new digital world called Nikeland that will be accessible through the Roblox app. Learn more about the new digital world, what’s on offer, and more here.
Nike has been making headlines by partnering with innovative and forward-thinking companies like Apple and Amazon in recent years. Still, the company’s latest collaboration is it’s most ambitious. They’ve teamed up with Roblox, an online gaming platform for kids, to build a new virtual world called Nikeland.
What is Nikeland by Nike?
Nikeland is a virtual world made by a new partnership between Nike and Roblox. It will be accessible through the Roblox app, with no plans for an alternative way to access it. Kids can customize their characters with clothes from shops in Nikeland before exploring different worlds within it. This project is about bringing together fashion and sports brands in a fun way for kids. The digital world will be made up of Nike buildings, stadiums, and playgrounds, etc. This is done for users to play exciting mini-games like Tag and Dodgeball, etc. Nikeland is conceptualized based on its headquarters to symbolize that the floor is made up of Lava. For now, Nikeland will be entirely free.
What’s Special About Nikeland?
Kids will be able to customize their character through various outfits available at Nike stores or on roblox.com. For now, it sounds like this partnership will only apply to kids’ footwear and clothing. There are no plans for any video games that would allow users access to the virtual world. But it’s an exciting step towards a future where Nikeland could bring all fashion and sports brands together in one place. Visitors will be able to navigate a world where they can fly and soar through a cityscape to discover new sneakers. The experience features digital representations of iconic Nike footwear like Air Force 1s, Cortezes, and more.
How do you Enter into its World?
It was made public that this 3D immersive virtual reality world will be accessible via the Roblox platform. As of this day, Nikeland is open to all who have an internet connection and a means of accessing the Roblox game platform. There are no plans to offer an alternative way of accessing it shortly. The project is about bringing together fashion and sports brands in a fun way for kids. The company eventually plans to integrate in-play moments that emulate global sporting events. Examples may include a soccer event during the World Cup. Or it may also be showdowns between athletes like LeBron James and New York Yankees pitcher CC Sabathia.
Roblox is a platform for creating and playing online games that have been around since 2004. The platform enables users to design their virtual worlds and characters. By which they can then share with other players who can see it through the Roblox app. Roblox is geared primarily towards children, but there are no age restrictions on who can join it.
Will Nikeland be a Success?
According to Sam Poser from Williams Trading, an analyst who covers all news about Nike. Nikeland will be hugely successful as Nike will use it as a testing ground to test-launch its new products and gauge the user’s reactions. If kids show a positive response, it will give them the impetus to launch into the real world. The induction of John Donahoe as CEO in 2020 sowed the seeds for a digital transformation of Nike. Having served as CEO of eBay, ServiceNow, and PayPal, Nike felt the need to tap into technical roots to help Nike enter the digital journey.
Originally published at https://digitallycool.com on November 19, 2021.
